AM General and Changfeng still intend to buy Hummer brand

altIn spite of the statement that the representatives of Changfeng made recently concerning their faded interest of buying Hummer brand after testing its facilities in the USA, this Chinese auto manufacturer in the union with AM General still intend to purchase the famous military-styled automotive brand.

As the general manager of Changfeng told to the press, the management of the company has never left the idea of acquisition of the famous brand. According to his statement, the management of Changfeng have been searching for the partner for this bargain and have found it recently in AM General. Such partnership was caused by the consequences of the global financial crisis.

AM General started the civilian HUMMER brand in the early 90s after the worldwide publicity their HUMVEE product received during the gulf war. AM General sold the marketing rights to HUMMER to GM in 1999, and to this day continues to produce the civilian H2 for General Motors.

This is a welcome sign to those that were hoping to see the HUMMER brand back in the hands of those who originated the brand, but knew they wouldn’t have the capacity or capital to make it happen. A joint venture between a strong international company like Changfeng and AM General makes sense. According to the report, the joint venture would be a U.S. company and continue to focus on the local market. Stay tuned for more details.